8 Must-Have’s For Your Photo Booth Package Sales Page
Designing a professional looking photo booth website is difficult, but as a photo booth business you know it's essential to have a strong and strategic one to help drive sales and attract new clients.
Your photo booth website serves as the first impression for potential clients and can make or break their decision to book your photo booth services. That’s why I’m sharing my top 8 items to include on every photo booth package sales page:
1. High-Quality Output From Events
Your photo booth website should showcase the quality of your work not only through high-quality photos of your photo booths, props, and backdrops, but also your actual event output. This will give potential clients an idea of what they can expect from your services and help them visualize how your unique photo booth experiences could fit into their event.
2. Detailed Description Of Services
Each photo booth package should be clearly described on your website citing a list of the services you provide. This information will help potential clients determine which package is best suited for their event, making it easier for them to make a decision vs. shop around for other quotes from companies that are able to more quickly communicate their services list and value of packages.
3. Frequently Asked Questions
When crating your photo booth package sales page, keep your clients’ most frequently asked questions in mind. If you can’t effectively answer them in your description of services, consider adding a section on your website with answers to frequently asked questions. This will help potential clients understand more about your services, such as how many people can fit in the booth, how long it takes to set up and how much space is needed, which ultimately saves you time and energy answering these common photo booth questions.
4. Client Reviews
Client reviews are a powerful tool that can help drive sales. Displaying positive reviews from past clients can reassure potential clients that they are making the right decision by choosing your photo booth services. If you received positive feedback on Google, Yelp, Facebook or even via an email consider showcasing the review on your photo booth package sales page.
5. Case Studies From Past Events
Including case studies from past events can help potential clients understand how your photo booths can enhance their own event. Highlighting successful events you've done in the past can also showcase your expertise and increase your credibility. If you have multiple case studies from past events you want to showcase, consider including a link on your photo booth package sales page to another website page that highlights all of your past case studies using the photo booth package you’re selling.
6. Photo Booth Package Upgrades
Offering upgrades to your photo booth packages can be an effective way to increase sales and provide added value to your clients. Some popular upgrades include custom backdrops, social media integration, and additional prints. Make sure to clearly outline the cost and benefits of each upgrade on your website as well as include visuals and/or client reviews.
7. Business Guarantee
Including a business guarantee on your photo booth package sales page can help instill confidence in potential clients. A guarantee could be something as simple as a money-back guarantee if clients are not satisfied with your services, or always bringing backup equipment with you. This can reassure clients that they are making a risk-free decision by choosing your photo booth business.
8. Alternative Options
While you may offer a variety of photo booth packages, some clients may not find exactly what they're looking for. Offering alternative photo booth packages such as a self-serve selfie kiosk photo booth option or a green screen photo booth or glam photo booth can cater to a wider range of clients and increase your overall sales.